My daughter (age 7) bought a Littlest Pet Shop VIP toy a while ago. Let's not get into what I think of the toy, the price etc., but it came with the ability to set up an account on their website to explore a virtual world, collect stuff and interact with other owners.
This morning, without any apparent warning, when my daughter tried to log into her account she was informed that it had been suspended and that unless she bought another toy by 9th July her account would be deleted.
Nice way to treat your customers Hasbro! Of course I understand that you can't run the service free for ever but this sort of tactic is pretty low when it's targeted at small children. Shame on you!
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