Tipping Point

I've just finished reading The Tipping Point my Malcolm Gladwell. I've probably approached his books the opposite way round to most people having found Blink first.

The Tipping Point: How Little Things Can Make a Big Difference is another fascinating read. This time Malcolm Gladwell looks at the phenomenon of the social epidemic looking at such diverse examples as New York subway crime, Hush Puppies, Paul Revere and suicide in Micronesia. He attempts to construct explanations for the dramatic way in which such ideas, trends or behaviours seemingly reach a threshold and then spread like wildfire. Along the way he touches on some very interesting associated topics which go someway to explain phenomena I have experienced personally.

All in all a thought provoking read.