Blink

I've just finished Blink by Malcolm Gladwell sub-titled The Power of Thinking without Thinking. It's a fascinating exploration of thin slicing, first impressions and snap judgements and really got me thinking. Using a series of real examples the author looks at the power of the subconscious mind to reach a conclusion in a fraction of the time the conscious mind would take. He also examines what external factors can influence those conclusions.

Not only does it make you think about the pure power of the human mind to process data but it also gives you pause when you consider the various ways in which that process can be manipulated.

It's a fascinating read.